Statutory Asset Marketing • IBBI CIRP Regulation 36C

Section 36C Asset Marketing Strategy & Dissemination Desk

Turnkey marketing strategy formulation for Resolution Professionals and CoCs under IBBI CIRP Regulation 36C. Maximize value realization across 4,800+ accredited strategic resolution applicants, PE sponsors, and international funds.

IBBI Regulation 36C Compliance Desk

Distressed Asset Marketing Strategy Generator

Formulate statutory marketing plans for Resolution Professionals in consultation with the CoC.

Mandatory for Assets > ₹100 Cr

1. Choose Dissemination Channels (Reg 36C(2))

3 of 4 selected
Resolution Bazaar Institutional Deal Radar & Split-Screen Map
Digital Platform
Est. Outreach: 4,800+ Verified PRAs & Turnaround Funds₹ 1,50,000

Reg 36C(2)(c) Dissemination on Specialized Portals

Sectoral Trade Journals & National Business Press Dissemination
Print & Trade Media
Est. Outreach: National & Pan-India Corporate Readership₹ 3,25,000

Reg 36C(2)(a) Publication in Trade Journals

Cross-Border Distressed Asset Summits & Offshore Roadshows
Global Investors
Est. Outreach: Singapore, Dubai & London Special Situations Funds₹ 5,00,000

Reg 36C(2)(b) International Promotional Roadshows

Bilingual Virtual Teaser & Confidential Information Dossier
Data Room
Est. Outreach: Shortlisted Form G Applicants₹ 1,75,000

Reg 36C(2)(e) Virtual Data Room & Asset Teasers

Statutory Mandate (IBBI Reg 36C)

“The resolution professional shall prepare a strategy for marketing of the assets of the corporate debtor in consultation with the committee of creditors... to maximize the realization value through wide publicity and targeted strategic investor engagement.”

CoC Marketing Strategy Docket

Selected Channels:3 Media Channels
Insolvency Cost Allocation:IRPC Reimbursable
CoC Voting Threshold:66% Majority (Section 28(1)(h))
Targeted Resolution Applicants:Pan-India & Global Funds

Three Pillars of Regulation 36C Execution

Statutory Process Compliance & Value Maximization

IBBI Compliance Standard

Wide Public Dissemination

Targeted advertising across top-tier financial dailies, sectoral trade magazines, and digital deal flow radars to satisfy the CoC and NCLT mandate of exhaustive market reach.

Institutional Buyer Roadshows

Virtual buyer conferences, one-on-one institutional roadshows with prospective resolution applicants, and bilateral Q&A sessions facilitated by turnaround counsel.

VDR & Teaser Preparation

Structuring high-grade Preliminary Information Memorandums (PIMs), asset health scorecards, and clean-slate demarcation under Section 32A to attract serious bids.

Retain Turnkey Reg 36C Asset Marketing Support

Partner with Resolution Bazaar to prepare, present, and execute your CoC asset marketing docket.

Fast-Track Senior Counsel Retainer

IBBI Regulation 36C Asset Marketing Strategy Mandate

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